Discovering New Paths for Engagement...
March 22, 2010 
Innovation is occurring all around us. Companies are actively exploring new ways to engage the consumers. They are "testing" eHealth solutions targeted to different audiences and are learning what is required to get consumers to participate in their own health. These companies are borrowing approaches from various industries as they "package" and deliver needed capabilities to consumers through the appropriate channels. With effective online tools and personalized information, companies are influencing the consumer's "decisions of daily living" and impacting their behavior to achieve better health.
Over the past ten years in the health technology industry, I have built a network of colleagues who are also passionate about the consumer. Through this blog, I will be tapping into my network to bring new perspectives into the changes that are driving our market. And during my ongoing discovery into innovative offerings, I will "connect the dots" and synthesize the value of these products for the consumer as well as share new and thought provoking ideas to get you thinking about what is to come. I invite you to come along for the journey...
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