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About This Blog

 

Sherri Dorfman, CEO, Stepping Stone Partners, Health Technology Innovation & Patient Experience Strategist

My blog is designed to spotlight healthcare organizations with innovative uses of technology & data to drive Care Coordination, Collaboration, Patient Engagement & Experience.

These patient centric approaches may influence your product & service roadmap, experiences, partnerships and marketing strategies.

MY EXPERTISE:

While consulting, I leverage my extensive experience, knowledge and professional network to help companies make the right strategic product and marketing decisions. Services include:

> Strategic Planning: Conducts Market Review, Partnership Evaluation. Assesses current Plan with insight to drive product, partnership and marketing strategies

> Product Roadmap & Consumer Experience Planning: Conceptualizes, defines and validates solutions/experiences through Marketing Research and journey mapping.  Utilizes new innovative online and mobile research tools to co-create with target buyers and users, gathering input while understanding context to guide the development of personalized solutions & experiences.

> Strategic Product Marketing: Develops differentiated value proposition story to incorporate into marketing & sales assets and investor presentations.

Find out how I can help you. Email me at SDorfman@Stepping-Stone.net to set up an exploratory discussion.

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Evolving Web Based and Mobile Tools to Engage Consumers in the Shared Decision Making Process

DateSeptember 6, 2011

 

World Congress Leadership Summit on Shared Decision Making

September 23, 2011

Panel Session:

  • Piloting and evaluating SDM tools in the Patient Centered Medical Home to drive physician- patient collaboration for better outcomes
  • Testing an online platform for shared decision making with health coaches across different consumer segments and conditions for ongoing behavior change
  • Designing an integrated experience as consumers use SDM tools across multiple channels and multiple care touches
  • Leveraging a mobile decision support tool to effectively educate consumers and enable them to evaluate their care options while on the go.

    •  

    Moderator:

    Sherri Dorfman, MBA, Chief Executive Officer, Stepping Stone Partners

    Panelists:

    • Mark L. Robitaille, MBA, Head of Care Management Support & Engagement, Aetna
    • Changrong Ji, Senior Solutions Architect, CareFirst BCBS (Mobile strategy)
    • Zev Lavon, PHD, Director Solution Architecture, CareFirst BCBS (Web strategy)
    • James J. Mis, MBA, Communications Manager, Health Care Services, Independent Health

     

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