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About This Blog

 

Sherri Dorfman, CEO, Stepping Stone Partners, Health Technology Innovation & Patient Experience Strategist

My blog is designed to spotlight healthcare organizations with innovative uses of technology & data to drive Care Coordination, Collaboration, Patient Engagement & Experience.

These patient centric approaches may influence your product & service roadmap, experiences, partnerships and marketing strategies.

MY EXPERTISE:

While consulting, I leverage my extensive healthcare landscape knowledge (acute, ambulatory, virtual, home), patient data expertise and patient experience skills to help companies make the right strategic business, product and marketing decisions. Services include:

1. Strategic Business Planning: Conducts market assessment to guide business, product and marketing strategies. Identifies and evaluates digital health solutions across categories to drive mergers, acquisitions and partnerships.  Defines and validates new business models, data-driven solutions and services. 

2. Patient Experience Strategy: Evaluates current patient experience through best practices framework. Plans, conducts and analyzes stakeholder research and devises journey maps highlighting experience enhancement opportunities, encompassing people, process and technology. 

3. Product & Marketing Strategy:  Co-creates with cohorts (e.g. patient, caregiver and care team) on AI driven health tech solutions. Develops differentiated value proposition story with outside- in view (VOC insights), for marketing, sales and investors.

Find out how I can help you. Email me at SDorfman@Stepping-Stone.net to set up an exploratory discussion.

Learn more about Me 

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Evolving Web Based and Mobile Tools to Engage Consumers in the Shared Decision Making Process

DateSeptember 6, 2011

 

World Congress Leadership Summit on Shared Decision Making

September 23, 2011

Panel Session:

  • Piloting and evaluating SDM tools in the Patient Centered Medical Home to drive physician- patient collaboration for better outcomes
  • Testing an online platform for shared decision making with health coaches across different consumer segments and conditions for ongoing behavior change
  • Designing an integrated experience as consumers use SDM tools across multiple channels and multiple care touches
  • Leveraging a mobile decision support tool to effectively educate consumers and enable them to evaluate their care options while on the go.

    •  

    Moderator:

    Sherri Dorfman, MBA, Chief Executive Officer, Stepping Stone Partners

    Panelists:

    • Mark L. Robitaille, MBA, Head of Care Management Support & Engagement, Aetna
    • Changrong Ji, Senior Solutions Architect, CareFirst BCBS (Mobile strategy)
    • Zev Lavon, PHD, Director Solution Architecture, CareFirst BCBS (Web strategy)
    • James J. Mis, MBA, Communications Manager, Health Care Services, Independent Health

     

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