About This Blog

 

Sherri Dorfman, CEO, Stepping Stone Partners, Health Technology Innovation & Patient Experience Strategist

My blog is designed to spotlight healthcare organizations with innovative uses of technology & data to drive Care Coordination, Collaboration, Patient Engagement & Experience.

These patient centric approaches may influence your product & service roadmap, experiences, partnerships and marketing strategies.

MY EXPERTISE:

While consulting, I leverage my extensive experience, knowledge and professional network to help companies make the right strategic product and marketing decisions. Services include:

> Strategic Planning: Conducts Market Review, Partnership Evaluation. Assesses current Plan with insight to drive product, partnership and marketing strategies

> Product Roadmap & Consumer Experience Planning: Conceptualizes, defines and validates solutions/experiences through Marketing Research and journey mapping.  Utilizes new innovative online and mobile research tools to co-create with target buyers and users, gathering input while understanding context to guide the development of personalized solutions & experiences.

> Strategic Product Marketing: Develops differentiated value proposition story to incorporate into marketing & sales assets and investor presentations.

Find out how I can help you. Email me at SDorfman@Stepping-Stone.net to set up an exploratory discussion.

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Entries in social media for caregivers (1)

New Models for Leveraging Social Media for Consumer Engagement

 

Healthcare Unbound Conference Panel, San Diego, CA   July 19th

Leaders in the healthcare industry are using social media in entertaining, educational and emotional ways to engage and empower the consumer. 

Research has shown the cost savings resulting from consumers' use of  social media to support each other. Consumers experience less depression and isolation as they navigate their own health issues. However, social media has moved beyond support to motivate consumers in new, exciting and very personal ways which will be measured through “social analytics”.  

Where are we headed with social media and how are these leaders planning to get there?

During this panel, you will see and hear about examples:

  • Social Media designed to attract and motivate specific consumer “segments” such as teens, seniors, caregivers, employees and patients
  • Social Media intervention developed by teens for teens
  • Gaming and social networks with competitions and rewards for healthy behaviors
  • Differentiated “private” and “public” social media initiatives which span business goals
  • New framework for generating consumer engagement incorporating financial, social and personal dimensions

Panel Moderator: Sherri Dorfman, MBA, Consumer Engagement Specialist, CEO, Stepping Stone Partners

Panelists:

  • Paul Puopolo, Director, Consumer Innovation, Humana
  • Eric Zimmerman, Chief Marketing Officer, RedBrick Health
  • Rick LeMoine, MD, FACP, Chief Medical Information Officer, Sharp HealthCare
  • Paul To, CEO & Founder, Emota.net
  • Kendra Markle, Stanford Persuasive Technology Lab, AlterActions.org